In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.
Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs.
In this interview post, Traackr CEO Pierre-Loic Assayag aims to find out how Influence 2.0 data compares with what thought leaders experience in real life.
If you're trying influencer marketing purely due to your brand's FOMO (fear of missing out), then it's possible that you've been tricked. Read more to see why.
Traackr's Founder and CEO announces a new framework to help you build your budget for your 2017 influencer marketing and answer core questions in the process.
Instagram recently restricted access to companies that were diminishing the value of the platform. Learn what this means for your influencer marketing.
Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves.
Although the FTC updated its advertising guidelines more than three years ago, it looks like brands are finally starting to pay attention.
Discover the only destination where marketers can master all-things influencer marketing. Enroll in the Academy of Influencer Marketing (AIM) today.
Influencer marketing is complex. However, you can set up proper KPIs and measure how it affects the cost and outcome of your marketing mix.
Philips' digital command center is the first step in the transition towards a digital model of marketing. Traackr is one of the 2 platforms that empower it.
Here are 10 buzzwords and idioms we found to be overused or misused that we’d love for all of us to make a collective 2015 wish to fix or kill.
This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely.
We released a new version of Traackr’s La Platforme de Marketing d'Influence that is not only a significant update for us, but also a milestone in our category.
Turning detractors into effective evangelists is much more realistic than turning fans into influencers. Check a few simple tips on how to go about it.
Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.
We teamed up with LEWIS to define successful influencer marketing programs and broke them down into an at-a-glance 5-Step Action Plan you can follow.
Chief Relationship Officer will set the strategic vision and organize the relationship management practice. This is what the job description will look like.