Scott is an independent influencer marketing consultant. Previous roles include overseeing influencer relations at leading agency, Ketchum, and serving as the newswire product manager, EMEA at PR Newswire. Read his Blog Marketing d'Influence, or watch the “My Influencer Marketing Philosophy” series on the Traackr blog.
How Sipsmith harnesses the power of influencer marketing and word-of-mouth to scale its hand-crafted gin globally.
How The Body Shop harnesses influencer marketing at scale to both promote its 1,000 products and push for a global ban on animal testing in cosmetics.