Traackr builds Gestion des Relations Influenceurs (IRM) technology that enables brands and agencies to effectively manage, measure and scale influencer strategies while maintaining authenticity. Our technology gives CMOs and their teams the ability to align influencers along the customer journey, impacting buying decisions at each moment-of-truth with trustworthy touch points. Traackr’s SaaS platform powers leading influencer programs for B2B and B2C global enterprises such as L'Oréal, The Coca-Cola Company, Samsung, Microsoft, Intel, SAP, Orange, USAA, Merck, Roche and Capital One. Traackr is headquartered in San Francisco with offices in Boston, New York, and London.
With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.
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