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Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
This framework shows how content marketing and influencer strategy can together generate results.
You can learn a lot by simply listening to your audience and influencers.
By involving influencers in your content, you’re enriching the expertise you bring to the table & expanding your reach to a relevant audience of potential customers.
Your ability to light up the right nodes in the online community will make people pay attention to your content and your ideas. Influencers are these nodes.
Measure the impact each type of content can have on a given business goal from awareness to lead generation to sales and advocacy. Download the Ultimate Guide to Infographie : Le Modèle Stratégique pour le Contenu et l’Influence to learn how to: