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Nobody really anticipated just how big influencer marketing would become, especially in the beauty sector.
Looking back on almost a decade, in 2008, Toni Ko told the story of how NYX was on the verge of discounting a specific eye shadow pencil because sales were so bad, when all of the sudden, the product began flying off the shelves.
When she investigated, it turned out a cosmetics vlogger had mentioned the product as part of a tutorial, alongside many other brands, just before sales began to spike. That was the moment the power of influencers became abundantly clear to this beauty executive.
While the ever-changing world of influence can be confusing at times, the untapped potential is indisputable.
In fact, over this past decade, there have been numerous examples of “influencer-first” beauty brands emerging and rising to prominence without using any of the traditional tactics that were so essential to success just a few years ago.
To help you explore what’s next for your influencer programs, Traackr and Talk PR combined forces to analyze global influencer marketing practices, using the beauty sector as a model for the B2C community.
Introducing the first analysis of its kind,
Our intention with this report was to provide thought-provoking insights and a broad range of experiences to pave the way for global enterprise influencer marketing. Some of the overarching takeaways include:
We’ve seen major transformations in the beauty sector where working with the right influencers, in the right way has enabled brands to rise to dominance or even reinvent themselves. For brand owners from other industries, the beauty industry can be a source of inspiration as you develop your own best-in-class programs.
To set your organization up for influencer marketing success, download your copy of the report today. We’d love to hear what you think in the comments.