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There’s no doubt that influencer marketing has achieved widespread recognition. But have the standards and methodologies evolved along with the popularity of the practice?
To answer this question, we partnered with TopRank Marketing to survey 102 brand leaders from leading companies, including American Express, Adobe, Amazon Web Services, Microsoft, 3M, and more. We then commissioned Brian Solis, Principal Analyst at Altimeter Group, to analyze the data and highlight the current and future state of the practice. He refers to this concept as Influence 2.0, which pushes the practice of influencer marketing towards something more meaningful. Some of the key insights include:
To bring these insights to life, we’re hosting a live webinar on May 3, 2017 at 8 am PT/11 am ET.*
You’re invited to attend Navigating
Our expert speaking panel will feature:
By attending Navigating
*Although the live webinar has come and gone, make sure to check back here for the opportunity to view the on-demand webinar recording. In the meantime, check out the Influence 2.0 report to access all of the new influencer marketing insights featured in the webinar.