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Traackr

Take your influencer strategy to uncharted heights. Enter your email below to get better at influencer marketing, one monthly newsletter at a time.

Forbes Pushes Into
Le Marketing d’Influence

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Own Influencer Marketing, Don’t Let It Own You:
An Interview With Nicolas Chabot, VP EMEA Of Traackr

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Two different paths to influencer marketing:
Which is best for you?

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The top takeaways from L’Oreal, Amnesty & Digital Spy at Festival of Marketing

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Creating A Successful
Influencer Marketing Strategy

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go!

Latest News

Prime Research

Is The Influencer Marketing Bubble About To Crash Down To Earth?

August 7, 2018
Demand Gen Report

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

July 18, 2018
Businesses Grow

Will influencer marketing last?

July 16, 2018
B2B Marketing

The rise of influencer marketing

June 26, 2018
B2B Marketing

What I learned about influencer marketing in B2B – from SAP Ariba and Traackr

June 22, 2018
ADWEEK

7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement

June 21, 2018
Computer Business Review

Are Influencers the Customer-Centric Lever Marketing Needs in 2018?

June 5, 2018
Brand Channel

Brandspeak: Influencers are the Customer-Centric Lever Brands Need

May 15, 2018
MarTech Series

Influencer Solutions Will Become a Core Component of the Marketing Stack

May 14, 2018
MarTech Advisor

MTA Week Watch: Marketo Acquires Bizible, Influencer Marketing is a Game-changer for Enterprises, Getting over FOMO in MarTech

May 7, 2018
Engagio

Behind the Brilliance: The Mind of a Marketer with Evy Wilkins

May 6, 2018
MarTech Series

Traackr Raises $9m in Series B Funding to Fuel Influencer Marketing Technology for Global Brands

April 27, 2018
Cosmetics Business

Charlotte Tilbury reveals the secrets to Instagram success and Kim Kardashian's NPD advice

April 27, 2018
Fortune

Term Sheet -- Friday, April 27

April 27, 2018
Workhorse Growth Capital

Workhorse Capital Invests in Traackr

April 26, 2018
MarTech Advisor

Traackr Raises $9 million in Series B Funding

April 26, 2018
Market Watch

Traackr Raises $9m in Series B Funding to Fuel Influencer Marketing Technology for Global Brands

April 26, 2018
Reuters

BRIEF-Traackr Raises $9 Mln In Series B Funding To Fuel Influencer Marketing Technology For Global Brands

April 26, 2018
DigiDay UK

How the growing weed industry gets around anti-cannabis ad policies on Facebook and other platforms

April 26, 2018
CAMPAIGN LIVE

Brands are using influencers to get around cannabis restrictions

April 20, 2018
Marketing Tech News

The three priority tasks of the Chief Influence Officer for 2018 and beyond

April 11, 2018
AdWeek

The Influencer Marketing Community Reacts to Instagram’s Sudden API Changes

April 9, 2018
Marketing Tech News

Instagram and Facebook limiting data access for third-party developers

April 4, 2018
PhocusWire

The state of influencer marketing for travel brands

March 29, 2018
Travel Weekly

On social media, Instagram tops for travel brand engagement

March 28, 2018
CMS Wire

Why Content Engagement Through Social is Failing and What You Can Do About It

March 16, 2018
V by Viacom

How Nickelodeon Casts Social Influencers

March 14, 2018

PRess Contact Info

United States
Heather Sliwinski 
T: 847-722-0293
E: heather@gravitatepr.com

united Kingdom
Julie Skinner, Rare Consultancy
T: +44 7950 899130
E: julie@rareconsultancy.com

France
Natacha Heurtault, Earlycom
T: +33 6 12 23 58 60
E: nh@early-com.com

Press Releases

Traackr Raises $9m in Series B Funding to Fuel Influencer Marketing Technology for Global Brands
April 26, 2018
Traackr and Talk PR launch a white paper on the significant impact that influencer marketing delivers to global brands in the beauty sector
December 7, 2017
Traackr’s ‘Audience Insights’ Brings Industry-First Influencer Audience Data to Brands
September 6, 2017
New Traackr White Paper Exposes Six Trends in B2B Technology Influencer Marketing
June 22, 2017
Melia Hotels International : Closes the Gap between Content, Loyalty and Sales With Traackr’s Leading Influencer Marketing Capability
June 20, 2017
Traackr Introduces I3™; Quantifies Business Value of Influencer Relationships with Industry-First Integrated Influencer Intelligence
May 3, 2017
New Altimeter and Traackr Research Identifies 'Influence 2.0' as Key to Modern Enterprise Growth, Customer Centricity, and Digital Transformation
January 26, 2017
Traackr Identifies the 9 Luxury Sector Challenges that Impede the Vast Growth Opportunity of Influencer Marketing Practice
September 1, 2016
Traackr calls for an integrated approach to the practice and launches Academy of Influencer Marketing for forward-thinking Marketers
March 24, 2016
Forbes Partners with Traackr to Launch BrandVoice
February 25, 2016
Traackr Prepares for Scale With New Additions to Leadership Team
September 4, 2014
Skyword Partners with Traackr to Combine Power of Content Marketing and Influencer Marketing
June 3, 2014
Step Up Your Practice of Influencer Marketing with the New Traackr
April 2, 2014
Traackr Enters Marketo’s LaunchPoint™ Ecosystem
September 10, 2013
Traackr Becomes First La Platforme de Marketing d'Influence to Support Spanish-Language
July 22, 2013
Show More

More News

Glossy
Beauty influencer Rachel Levin is putting a playful spin on YouTube beauty
March 9, 2018
The Telegraph
Three things to consider about influencer marketing
March 9, 2018
WWD
Traackr Gives Insight Into Influencer Marketing
February 21, 2018
Cosmetics Business
The rise of cult beauty: 7 indie brands to watch this year
January 8, 2018
PR Week
4 Things to expect from influencer marketing in 2018
January 3, 2018
Brand Quarterly
All Used Up: The Future Of Influencer Marketing Goes Beyond Transactional
January 1, 2018
Brand Channel
Influencer Marketing: 7 Priorities For Beauty Brand Marketers
December 26, 2017
Influencer Marketing Hub
Influence 2.0 – The Future of Influencer Marketing
December 20, 2017
Forbes
Forbes Top Influencers: These 10 Tech And Business Experts Rule Social Media
December 20, 2017
Marketing Tech News
The many faces of beauty influence
December 14, 2017
Smart Insights
The Future of Influencer Marketing: From Experimentation to Transformation
December 12, 2017
Professional Beauty
The Queens of Engagement
December 12, 2017
The Drum
Sephora Grapples with Fake Influencer Engagement Daily as it Seeks to Redefine the Channel's Value
December 11, 2017
Cosmetics Business
Influencer Marketing: The 8 Indie Beauty Brands that Dominated Social Media in 2017
December 11, 2017
EverString
Traackr Finds Focus in Influencer Marketing with EverString
November 29, 2017
Bloomberg
How Adidas Beat Nike at the Old School Game
November 21, 2017
Business of Fashion
Nike’s Failed Attempt to Challenge the Old-School Adidas Cool
November 21, 2017
Contently
This Psychological Trick Can Make You a More Empathetic Marketer
November 17, 2017
LATAM Tech
New software takes cue from social media influencer trend in Latin America
November 15, 2017
Businesses Grow
The key decision in influencer outreach and why everyone is missing it
November 13, 2017
Engagio
Top 6 ABM Sessions and Takeaways You May Have Missed at Dreamforce
November 13, 2017
Chief Marketer
Masters of Martech: How leading B2C and B2B brands are using technology to manage data and drive marketing success
November 6, 2017
MarTech Advisor
Dreamforce 2017 Fantasy League: How to make the most of your virtual attendance
October 31, 2017
Brian Solis
Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust
October 30, 2017
Brand Channel
Influencer Marketing: 5 Questions With Traackr’s Kirk Crenshaw
October 26, 2017
eMarketer
What to Do When Marketing Technology Can't Be the Top Priority
October 25, 2017
Brand Channel
Influencer Marketing: 5 Questions With Intel’s Nicole Smith
October 11, 2017
Econsultancy
How Nissan uses influencers at each stage of its marketing funnel
October 5, 2017
Text 100
4 steps to influencer success
September 28, 2017
Forbes
Influencer Marketing In Tech Is More Than Just PR, Says This Marketing Expert
September 28, 2017
InStyle
Women Outnumber Men in the Top 10 Fitness Influencers on Social Media
September 26, 2017
Forbes
Forbes Top Influencers: Meet The 30 Social Media Stars Of Fashion, Parenting And Pets (Yes, Pets)
September 26, 2017
Socia Tribe
Overcoming Your Influencer Marketing Hurdles: A CMW Panel Preview
August 28, 2017
Visionary Marketing
Influencer Marketing in B2B (as in Back To Basics) With @markwschaefer
August 22, 2017
Business 2 Community
5 Tools for Finding the Influencers Your Customers Are Listening To
August 17, 2017
TopRank Marketing
Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing
August 17, 2017
Association of National Advertisers
The Growing Influence of Influencer Marketing
August 16, 2017
MarTech Series
Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy
August 11, 2017
Brand Channel
Influencing Influencers: 5 Questions With Executive Branding Coach and Author Mark Schaefer
July 31, 2017
Brand Quarterly
3 Ways To Drive Cultural Change For Always-On B2B Influencer Marketing
July 25, 2017
Social Media Today
10 Awesome Ways To Supercharge Your Brand With Influencer Marketing
July 18, 2017
Businesses Grow
Influencer marketing grows up
July 11, 2017
Smart Insights
B2B Influencer marketing – how integrated is it?
July 6, 2017
IT Pro Portal
Three Traits of Top B2B Tech Influencer Marketing Programs
June 29, 2017
Marketing Tech News
Surviving the Influencer Marketing Gold Rush: 6 Lessons from B2B Tech Marketers
June 29, 2017
Forbes
The Easy Button For B2B Marketing Is Dead -- It's Time To Think Influencer Marketing
June 23, 2017
CRM Buyer
Experts Identify 6 Emerging Influencer Marketing Trends
June 23, 2017
Econsultancy
“It was a great campaign. It cost me $2M”: A Discussion on EMV and Social Media Measurement
June 23, 2017
Computer Business Review
Does Influencer Marketing Really Work for B2B Tech?
June 22, 2017
Forbes
Forbes Top Influencers: These 30 Social Media Stars Rule Entertainment, Gaming And Travel
June 20, 2017
Campaign Live
Five Start-ups at Viva Tech that Brands Need to Know About
June 19, 2017
Brian Solis
Traackr: 11 Experts React to Influence 2.0 – The Future of Influencer Marketing
June 6, 2017
Advertising Age
Why Influencer Marketing Needs to Grow Up
May 26, 2017
Hotwire PR
Influencer Marketing In The Customer-Centric Organization
May 25, 2017
LinkedIn Pulse
5 Key Insights on Maximizing Customer Experience and Business Growth with Influencers
May 11, 2017
Business Insider UK
The 10 Most Influential Fitness Stars in the World, According to Forbes
April 12, 2017
Fashion Network
Forbes Launches Top Influencers List for First Time
April 11, 2017
Forbes
Forbes Top Influencers: Meet The 30 Power Players Making A Fortune On Social Media
April 10, 2017
MSN
Top Influencers: Driving Business Through Engagement
April 10, 2017
VentureBeat
Cashing in on Influencer Marketing
March 30, 2017
BRAND QUARTERLY
The Future of Marketing and Engagement is Influential
March 21, 2017
Sermo Communications
The Sermo Influencer Index
March 16, 2017
MAXIMIZE SOCIAL BUSINESS
Confluence Marketing : The Convergence Of Content And Influence
March 16, 2017
BUSINESS2COMMUNITY
4 Harsh Realities About Influencer Marketing
March 15, 2017
SMART INSIGHTS
Master Your Influencer Engagement Strategy
February 24, 2017
BUSINESS2COMMUNITY
3 reasons digital marketing should NOT own influencer marketing
February 22, 2017
MAXIMIZE SOCIAL BUSINESS
Influence 2.0: The Future of Influence Marketing
February 16, 2017
LINKEDIN MARKETING SOLUTIONS
New Research Report: B2B Marketers Behind on Influencer Marketing
February 16, 2017
MARKETINGTECH NEWS
It’s time for influence to evolve: Welcome to Influence 2.0
February 15, 2017
MARKETO
The Next Generation of Influencer Marketing
February 10, 2017
ZDNET
Only five percent of enterprises have integrated influencer marketing according to new report
February 7, 2017
CHIEF MARKETER
Influencer Marketing Must Focus on Customer Needs: Report
February 3, 2017
SPINSUCKS
New Influencer Marketing Research Has Four Key Findings
January 31, 2017
BRIAN SOLIS
What is Influence 2.0 and why is it important in the future of CX?
January 30, 2017
THE SOCIAL MEDIA MONTHLY
Research Identifies Influence 2.0 As Key To Modern Enterprise Growth
January 30, 2017
FORBES
The Future Of Influencer Relations Is...Influencer Marketing
January 27, 2017
MARTECH SERIES
Altimeter and Traackr Research: ‘Influence 2.0’ is Key to Improve Brand Advocacy and Accelerate Digital Transformation
January 27, 2017
MARKETING CHARTS
Majority of Enterprises to Increase Influencer Marketing Spending. What Goals Do They Have in Mind?
January 27, 2017
TOPRANK MARKETING
Influence 2.0 – The Future of Influencer Marketing Research Report 2017
January 26, 2017
MARKETING TECHNOLOGY BLOG
How to Own Digital Transformation with Influencer Relations
January 26, 2017
M&M GLOBAL
Influence 2.0: The customer-centric future of influencer marketing
January 26, 2017
BRAND CHANNEL
The Business of Influence: 5 Questions with Traackr CMO Kirk Crenshaw
January 26, 2017
B2B MARKETING
83% of marketers cite influencer marketing as top priority for relationship building
January 26, 2017
CMO.COM
Marketers Begin To View Influencer Relationships As Strategic
January 26, 2017
SMART INSIGHTS
How important is influencer marketing for you and your business?
January 26, 2017
ENTREPRENEUR
4 Technologies That Have Changed Business Forever
December 26, 2016
LUXURY SOCIETY
Influencer Marketing is here to stay for Watch & Jewellery Brands
November 15, 2016
CMO.COM
Three Ways CMOs Can Activate Influencers
November 4, 2016
Webcertain TV
Creating A Successful Influencer Marketing Strategy
November 1, 2016
Asia Content Marketing Association
Influencer marketing. Or are you marketing to influencers?!
October 24, 2016
Business 2 Community
4 Marketing Tools to Help You Cut Through Social Media Noise
October 21, 2016
SpinSucks
Develop a More Engaging Content Strategy with Influencers
October 19, 2016
Marketing Tech News
What makes a successful influencer marketing programme?
October 7, 2016
Marketing Week
The top takeaways from L’Oreal, Amnesty and Digital Spy at Festival of Marketing
October 6, 2016
Econsultancy
Two different paths to influencer marketing: Which is best for you?
September 30, 2016
The Drum
Influencer Marketing: Is it possible to build ‘affinity at scale’?
September 28, 2016
The Drum
How to win friends and influence people
September 28, 2016
2Luxury2
Disrupting the luxury industry with influencer marketing
September 27, 2016
Cosmetics Business
How luxury brands can benefit from digital influencers
September 16, 2016
Professional Jeweller
Marketing platform identifies nine challenges that impede growth in the luxury sector
September 9, 2016