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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success
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6 Ways to Make Your Influencer
Product Seeding a Success
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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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6 Ways to Make Your Influencer
Product Seeding a Success

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lh3

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Color

Properties

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Font Color
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Outline Color
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Background Color Global
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Font Color Global
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Outline Color Global
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Global Swatches

bc — Background Color
For text color change first «b» to «f»
Example «Font Color»:  fcv900
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Modes

md1 — light mode

bc — Background Color
For text color change first «b» to «f»
Example «Font Color»:  fcv900
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bcv100
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md2 — dark mode

bc — Background Color
For text color change first «b» to «f»
Example «Font Color»:  fcv900
bc1
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bc3
bc4
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bcg700
bcg800
bcg900
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bcv500
bcv600
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bcv800
bcv900

Accent Color

ac1
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ac3

Adaptive Spacing

Properties

Gap
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Gap Horizontal
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Gap Vertical
gv32
Padding
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Padding Horizontal
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Padding Vertical
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Padding Top
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Padding Bottom
pb32
Padding Left
pl32
Padding Right
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Values

0
4
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16
24
32
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48
64
80
120

Grid

Default gap is set in the spacing embed
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Grid Area 2
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Grid Area 3
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Grid Area 4
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Utilities

Pointer Events

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Clickable
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Direct Children Clickable
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Border Radius

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br8
br16

Border Width

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Border Direction

Top
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Bottom
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Left
bw3l
Right
bw3r
Horizontal
bw3h
Vertical
bw3v

Full Class Utilities

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Determining success goes back to what your goals for the campaign were. Of course, there are standard things you can look at general social metrics like number of posts, potential impressions, and engagements. However, depending on the size of your campaign this type of metric tracking can get tricky. This is why I use Traackr to measure the success of my product seeding campaigns. Not only does it do a lot of the manual work of pulling metrics into one central view, you can also invite influencers to opt-in which allows you to see things like actual impressions on content.
Bette Ann Fialkov
Influencer and entertainment marketing consultant
Determining success goes back to what your goals for the campaign were. Of course, there are standard things you can look at general social metrics like number of posts, potential impressions, and engagements. However, depending on the size of your campaign this type of metric tracking can get tricky. This is why I use Traackr to measure the success of my product seeding campaigns. Not only does it do a lot of the manual work of pulling metrics into one central view, you can also invite influencers to opt-in which allows you to see things like actual impressions on content.
Bette Ann Fialkov
Influencer and entertainment marketing consultant
How To
The New Rules of Influencer Marketing To Maximize Creator Retention
Jan 17, 2023

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Traackr makes it possible for us to manage our influencer program in house–from discovery to organic influencer monitoring to reporting. It’s a powerful platform we can’t live without!
Bette Ann Fialkov
Influencer and entertainment marketing consultant
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